STEVENS In-house Exhibition
In 2018 we, for the first time, extended our in-house exhibition to eight days. From August 11th to 18th we welcomed over 1,000 guests – and introduced our almost 200 new 2019 models to dealers, journalists and partners. Some benefits of the visit to Hamburg were a longer duration of the show and an extended supporting programme including a collective boat trip on the river Elbe and the Hamburg harbour. On the first day we also introduced our business partners and suppliers and their range: Shimano, Bosch, Tubus/Racktime, DT Swiss, Busch+Müller, Fulcrum, SR Suntour and Schwalbe.
Rainer König, Director of Sales at STEVENS concluded: “The feedback from our dealers confirms that the new concept of our in-house show was a success.”