Ahead since ‘91 – the milestones

From the past into the future.
If your roots lie in racing, you adopt a simple philosophy: Push and drive until you reach the finish – in winning position. Here, you can read everything about STEVENS. Find out what we think, where we came from and what we did so far.

  • chronological
  • newest first

1990

The Company

Wolfang and Werner von Hacht, the founders.

The year of the headstone

The brand STEVENS is established. One part of the business is the wholesale of premium-brands (e.g. Merlin Titan, Ritchey, Shimano, Campagnolo, and many more). The other part of the business is very future-orientated:  STEVENS MTBs and trekking bikes are launched.

1991

The Company

The STEVENS booth on the very first EUROBIKE fair.

The year of the double-premiere

The first collection of STEVENS bikes is shown on the very first Eurobike (the most important bike fair).

The Bikes

Trial-and-error without error. Our experience with carbon.

The year of high-technology

Engineering the first full carbon race- and MTB-frames.

1992

The Bikes

Black Beauty: the STEVENS Alu Comp XT.

Stylish in black

"Black Edition" - the first STEVENS MTB range in pure black. Highlight: "Alu Comp XT."

Racing

Pretty in pink.

The year of being „pretty in pink“.

The pink squad a.k.a. the Merlin-STEVENS Race Team. Fast and successful in the MTB and Cyclocross-world.

1993

The Company

Business is running up (This hall did not exist in 1993).

10,000 Bikes

We deliver the 10.000th STEVENS bike. Now we sell to 4 Countries with the help of more than 1,000 retailers, thereof 44 STEVENS bases.

1994

The Company

We prefer to wear jerseys. But if nessesary, we wear suits, as well.

The year of the right business

Launching the "STEVENS Vertriebs GmbH"

Society

The Bike-Cops are riding STEVENS.

Bike-Cops: allways at your service

The Police of Lower Saxony - and later on also patrols in Hamburg and Canada - are equipped with fast STEVENS MTB's.

1995

The Bikes

On the bike fair: Racebike R.P.R.1 with Alloy-Frame, RSX-Drivetrain and Sun-Rims.

The year of being fast

Engineering and producing high quality STEVENS race bikes. Here you see the first racer with alloy-frame, named RPR 1. Classical steel-frames are exclusively manufactured in Italy.

Not only the mags but also the newspapers wrote about it.

The year of cushioning

Introduction of the first STEVENS Suspension bike: MTB 9.5.2.

It´s still unbelievable.

The year of a dream

A Star is born. Racebike STEVENS Star - the first ever STEVENS Racebike – becomes test winner in magazine “Tour” comparison test.

1996

The Company

Thank you very much!

The year of the big deal

In the poll of the „Zweirad-Magazin“, we were voted on the second place.

The Bikes

The ´96 MTB 8.1.2 model.

The best year so far

Magazine tests praise the STEVENS MTBs 7.1.2. and 8.1.2. as "Honcho bike of the test" und "Hot Bike and Best deal".

The 4.1.2.-model with 1997's equipment.

The year of being early

The early bird catches the worm - and all attention. No one ever launched the mid-season-models like our STEVENS 4.1.2.

1997

Racing

Successful and fast: Andreas Kappes, STEVENS team Cologne

The year of professional support

STEVENS becomes the main-sponsor of a pro-team, the "Team Cologne". The pro-riders Andreas Kappes and Sascha Henrix experience velocity on their STEVENS bikes.

The Company

STEVENS in the charts!

The year of best image

The “bike” readers vote
Rank 1 in among all brands: price-quality ratio
Rank 1 among all German brands: brand image

The Bikes

The best STEVENS 6.5.2., we´ve ever built.

The year of going uphill

The magazine „Mountain BIKE“ voted the STEVENS MTB 6.5.2. as the “Mountainbike of the year”.

1998

The Bikes

Difficult decision ...

The year of two “best bikes”.

“Bike of the year” – STEVENS MTB 6.5.2. (Magazine “BIKE”)

“Bike of the year” – STEVENS MTB 7.5.2. (Magazine “Mountain BIKE”)

1999

The Company

Here we are now. 9 to five and some from five to nine.

The year of expansion

Our company grew, so we had to move into another buidling. To have enough space for our employees and for our bikes. In the eastern part of Hamburg, we found the perfect place.

The Bikes

The readers of two mags say: The Hardtail 5.5.2 is “Bike of the year”

The year of the STEVENS 5.5.2

“Bike of the year” – STEVENS MTB 5.5.2. (Magazine “BIKE”)
“Bike of the year” – STEVENS MTB 5.5.2. (Magazine “Mountain BIKE”)

2000

The Company

Wir lassen nur die Besten ran.

The year of best quality

STEVENS bikes are assembled in Germany by maximum qualified mechanics. We simply want the best for our bikes – and our clients.

The Bikes

Light, lighter, F9.

The year of losing weight.

Introduction of the new STEVENS F9 Suspension model. One of the lightest Bikes in its category at the IFMA show 2000.

2001

Racing

On the way to the third discipline: Ralf Eggert on his STEVENS bike.

The year of losing no time

Supporting pro-triathlete Ralf Eggert with the STEVENS Izoard Pro Aero-machine. Very successful – he finished 17th in Hawaii, became 4th at the Roth-challenge.

2002

Society

Matthias Altenburg seems to like his STEVENS bike.

There is a lot to tell about STEVENS

"STEVENS - the Hero". Author Matthias Altenburg writes about his favourite bike - the STEVENS F9 - he has a lot to tell about it, so the article appears on a full page in the Financial Times. From now on, STEVENS bikes appear more and more in articles and books of this author.

The Company

The ultimate dream-machine: our custom programme.

The year of thinking really big

Launching the road custom programme. It is the biggest kit of the bike-scene.

The Bikes

The STEVENS M7 Race is “Bike of the year” 2002

Bikes of the year: once gold plus twice bronze

It's a distinct conclusion: Readers of the Mag “Mountain Bike” voted the STEVENS M7 Race as “Bike of the year”. But the M6 and the F9 were not bad too. They rank third.

2003

Racing

Jens Schwedler has won the bet.

The year of a lost bet that brings success.

Jens Schwedler has given up his biker-career. But one day, he called Volker Dohrmann, the STEVENS brand-manager. Jens said that he wanted to start at the German championships. Volker made a bet out of that. „Jens, if you will be under the top 3, STEVENS will produce cyclocross-bikes“. Jens has won the race, and STEVENS has won the market-leadership. This story is true. Really.

STEVENS cyclocross bikes are easy to carry.

The year of the world champion

Cyclocross Worldchampion Daphny van den Brand gave us an autograph – she signed a contract as a STEVENS rider.

2004

Racing

Andreas Raelert rides the STEVENS Vuelta.

The olympic year

Andreas Raelert, Germanys top-triathlet, reaches rank 6 at the Olympic Games in Athens. He was riding the STEVENS Vuelta (in the Athens-signature-design).

The Bikes

Yeah.

The year of the judgement

The STEVENS Jazz Trekking Bike wins the prestigeous “Stiftung Warentest” yearly bike test. For us, it´s as much worth as an Olympic gold medal and the world-chamipionships.

2005

Racing

The „must have“ if you want success.

The year of “everbody wants to have a piece of success”

More and more professional athletes (pro-riders, triathletes and race-teams) ride on our STEVENS “time trial” bike.

The STEVENS Cyclocross-Team

The year of the champions

Reaching for the top and therefore founding the STEVENS cyclocross pro team with 4 national champions.

The Company

We´re really proud of it.

The year of being very attractive

STEVENS is voted as the "most attractive bike brand in Germany".

2006

The Bikes

Thomas Kamm

The year of perfect engineering

Presentation of a new series of full suspension bikes: Thomas Kamm develops STEVENS Fluent and Glide models. The bike-scene loves these models.

The Company

We´re really proud of this one, too.

The year of repeat

STEVENS is voted as the "most attractive bike brand in Germany". Again.

2007

Racing

Daniel Unger and Lisa Norden.

The year of success

Daniel Unger and Lisa Norden become triathlon world champions. They ride STEVENS bikes. Lisa rides the STEVENS SCF1, Daniel Unger rides the STEVENS SLC Team.

The Company

third time most attractive brand

The year of “oops, we did it again”

STEVENS is voted as the "most attractive bike brand in Germany". Three times in a row. WOW!

2008

Racing

This is fast - Amber Neben on our Crono TT model.

The year of velocity

Amber Neben (USA) wins the worldchampionship in time trial on her STEVENS Crono TT.

The Company

There´s the proof: STEVENS is very well known.

The most attractive year

STEVENS is voted as the "most attractive bike brand" - reader survey magazine "Trekking Bike". This is very important for us, because we put our heart and our soul in our trekking bikes.

2009

The Bikes

The STEVENS Volt.

The year of aerodynamics

Introducing the windtunnel-tested time trial machine STEVENS Volt. Highly engineered, optimized aerodynamics, and fully integrated design. The Volt is made for success. Shown on the EUROBIKE.

Racing

Hanka Kupfernagel, Niels Albert and Philipp Walsleben.

The year of “going straight through”

STEVENS is the most successful brand at the cyclocross world championships. Niels Albert and Philipp Walsleben become world champions. And Hanka Kupfernagel, the „Grande Dame of cycling“ (8 times world chamipon, 33 national titles), gets the cyclocross world cup.

The Company

The STEVENS Xenith – a milestone amongst trekking bikes

The year of a real milestone

The STEVENS "Xenith" - is rated as the "lightest trekking bike on the world". And wins the EUROBIKE´s "milestone of the year" (An award comparable with the "oscar").

2010

Racing

Marianne Vos and her medal.

The year of confirmation

And again, STEVENS is the most successful brand at the cyclocross world championships. Arnaud Jouffroy and Marianne Vos become world champions.

The Company

This 1st place pushes us to be better.

The year of going the right way

STEVENS is voted as the most popular trekkingbike-brand in Germany. (Thank you again, readers of the magazine "Trekkingbike")

Additionally STEVENS is voted as Germanys "best bike supplier" (SAZ).

The Bikes

The STEVENS Ventoux and the STEVENS Vuelta.

The innovative year

STEVENS gets the IF Eurobike Award for the innovative carbon-roadframe STEVENS Ventoux. But alloy is also pretty successful: The STEVENS Vuelta wins many tests – as the lightest serially alloy-frame.

2011

Racing

Marianne Vos - an incredible woman.

The year of triple-success

Marianne Vos becomes cyclocross- AND track world champion on STEVENS bikes. AND she is world cup- leader in Road Racing (may 2011).

The Bikes

German engineered tailwind: The STEVENS E-Randonneur.

Full power – the STEVENS Pedelecs.

There´s no mobility concepts of the future without STEVENS. In this year, STEVENS starts its own Pedelec-Program. Therefore, a completely new frame-concept is developed: The STEVENS E-Randonneur.  It contains maximum stiffness, maxium driving-fun and the lowest centre of gravity.

The Company

The year of confirmation

STEVENS is voted as Germanys "best bike supplier" (SAZ). Again. Incredible.

2012

Racing

Our “Golden Wonder“ of London

Winning an Olympic Gold Medal and racing to World Champion by setting a new world record, this is what STEVENS rider Miriam Welte und her team mate Kristina Vogel are capable of! First it looked like a Silver Medal for our riders at the 2012 Olympic Games in London, because the competing Chinese crossed the finish line first. Eventually, the Chinese were disqualified for an overtake infringement and First Place was awarded to Welte and Vogel. We are super proud for our girls- and their great victory!

The Brand

1st Prize "Trekkingbike" Readers choice

Two First Places from “Trekkingbike“ magazine – We are most popular brand!

We could not have wished for a better result from „Trekkingbike“ magazine’s readers. We are the most popular brand to be owned and in the „would-like-to-buy-category. A dream come true!

The Company

VSF dealer ranking 2012

Another #1 ranking: We are most important brand for VSF!

VSF, Germany’s association of Independent Bicycle Dealers, is known for its commitment to political and environmental aspects of transportation as well as its tough ranking procedures. Meaning, if you reach top marks in that ranking you must do something right!: STEVENS, also one of VSF new sustaining members, demonstrated just that. We scored a straight A in the „Importance in Product Range“! We also reached top evaluations in all the other categories which is proof of our professional and high quality work, that pushed us from place 13 to 5 overall.

2013

The Brand

1st prize SAZ suppliers ranking

Outstanding Work Does Pay – SAZ Gold for STEVENS

In the most recent readers poll by well renowned SAZ trade magazine Stevens won First Price overall for best supplier in 2013 plus major improvements in all single categories. Another proof for our professional cooperation with our dealers and their utter satisfaction with STEVENS. Congratulations, team!

The Company

1 Million STEVENS Bikes – pooh!

We hit Seven Digits – STEVENS builds 1000,000th bike!

In May 2013 after 22 years in business STEVENS finally produced its 1000,000th bike. To commemorate this moment, STEVENS reissued a collection of precious steel frames from the time of its foundation. These frames are available in racing, touring and single speed versions. With discreet retro logos and meticulously crafted metal badges on steerer and top tube we will revive the great old times of our company. Do not miss this limited edition!

The Bikes

E-Courier: Winner of the pedelec test

Continued Success With Pedal Assisted Bikes: E-Courier wins top marks from “Stiftung Warentest”!

STEVENS‘ E-Courier fended off other pedal assisted bikes from 16 competitors in the hardest lab- and field test ever conducted by Stiftung Warentest (Germany’s largest consumer safety organization) and ADAC (Germany’s largest automobile and traffic safety association). The great performance of our crown of modern bike design was achieved with the great work of our engineers. Not only our pedal assisted bikes performed great, also our citycross bike Strada 800 and our trekking bike Jazz won their respective categories making Stevens triple winner with Stiftung Warentest- a prestigious award for our bikes’ high quality!

2014

The Company

Ride the best – many test-winners

2014: Record Revenue

2014 has been the year with the highest turnover since the company’s foundation. The reasons for this might be the mostly nice weather all year round and an increased awareness for bikes as a means of transportation. But, of course, it was also our range of utility and race bikes, MTBs and pedal electric bikes that scored many top marks in several tests. And surely also our dealers who know how to convince customers of our light, sporty and good-value bikes.

The Brand

Awards for STEVENS in 2014

2014: Time for Awards

For the fourth time within five years Germany’s IBDs voted us to first place in the Annual Bike Supplier Ranking. We especially did well in the categories sales margin, attractiveness of the brand and back office support. Our work was also acknowledged by the VSF dealer ranking. For the fifth time in a row we were voted Most Important Brand in the range.

The Bikes

STEVENS Pedelecs

2014: 10.000 Pedal Electric Bikes

Only as recently as 2011 we started building pedal electric bikes – now, only three years later, they make up 10 % of our total production – expressed in actual number: about 10.000 units.

2015 – A Quarter Century Has Passed

The Company

STEVENS Staff in Hamburg

2015: 25 Years

STEVENS now has been in existence for 25 years and is in a better shape than ever: STEVENS Bikes won several first places or value-for-money tips in tests by magazines as well as on roads and trails in sports competitions. With a staff of over 60 people in the Hamburg headquarters and personnel in the assembly plants, STEVENS is now responsible for the income of more than a hundred employees.

Racing

Mathieu van der Poel becomes the youngest Elite Cyclocross World Champion of all times on February 1st in Tábor

2015: World Champion!

Mathieu van der Poel, BKCP-Corendon, becomes the youngest Elite Cyclocross World Champion of all times aboard his STEVENS Super Prestige Disc on February 1st in Tábor, Czech Republic. Only  two weeks prior the son of former ’cross world champion and Tour of Flanders winner Adrie van der Poel and grandson of Raymond Poulidor had celebrated his 20th birthday.

The Brand

VSF "all ride" seal for STEVENS P 18

2015: Highly Decorated!

For the fifth time in a row STEVENS is awarded the top spot as TrekkingBIKE magazine’s readers’ favourite in terms of ownership and planned purchase. Also dealers like STEVENS Bikes very much: For the dealers organized in the Verbund Service and Fahrrad VSF e.V. (Network Service and Bike, registered non-profit organization) STEVENS Bikes is their most important brand in their range for the sixth year in a row.

As two of nine bikes overall, VSF also awarded the STEVENS P18 and the Super Flight with its ”all ride” seal of quality.

2016

The Company

Werner von Hacht, Fred Schierenbeck, Wolfgang von Hacht

2016: Changes in Management

July 31st marked the end of an era at Stevens Vertriebs GmbH. For more than 25 years Werner and Wolfgang von Hacht have been working side by side and together with a strong team to make STEVENS Bikes one of the most successful bicycle brands in Germany. After having turned 65 years old Werner von Hacht now left the company to retire as CEO. As founder and proprietor he will still be close to the company.

Fred Schierenbeck will be the new CEO next to Wolfgang von Hacht. Schierenbeck is a true sales professional with lots of experience from working with many well-known and respected brands in the bicycle industry.

Racing

2016: Bronze, Bronze, Silver and Gold: What A Mountainbike Year!

The new STEVENS MTB Racing Team and its all new roster have won a complete set of medals at the German Cross Country Championships in their very first year.
Leonie and Antonia Daubermann as well as Christian Pfäffle rode their STEVENS Sonora SL race bikes to Gold, Silver and Bronze, respectively. Veronika Brüchle added another Bronze in the German Enduro Championship. These achievements were complimented by several other respectable results. Like Christian Pfäffle’s 15th place in the XC which made him best German rider – and unofficially the rider with the best ”passer rating” - after having started the race from position 100.

Bicycle R&D

Stevens E-Whaka+ ES

2016: STEVENS E-Mountain Bikes

E-Mountain bikes with all their new technologies are about to revolutionize the world of mountain biking was the opinion stated in autumn of 2016. A lot of that is to the credit of the new Shimano Steps E8000 motor. We were the first bike manufacturer in the world to present this pedelec system integrated into our E-fully models E-Sledge+ ES und E-Whaka+ ES to the press. And the first test reports are very promising...

2017 – Important Decisions and Success in Sports

The Company

STEVENS in-house test lab

2017: Headquarter Extension

We added a new building to our headquarters for more space: Our technical customer service, the in-house test lab and all assembly stations are now gathered under one roof in the new wing of our company headquarters. Above the technical section, there’s the new show room on the first floor, presented for the first time to host the in-house fair in September. On the top floor there’s a new large conference and meeting room. All in all, the new wing that’s been attached to the existing headquarters offers 1,100 square meters (12,000 square feet) of office space over three stories – enough space for further growth.

2017: Sanne Cant Cyclocross World Champion

She finally made it! In January 2017 Sanne Cant finally wins the Cyclocross World Championships in Bieles, Luxemburg. The talented cyclocross racer already was a serial winner of the Belgian National Championships, had been European Champion several times and also won the World Cup overall. Yet, in the worlds she had always suffered bad luck. Now she rode her STEVENS Super Prestige to the finish line and prevailed in a thrilling finale over the great Marianne Vos. Congratulations! In addition in November she becomes European Champion again, owning all three major jerseys at least until January 2018.

2017: Multi-Talented Mathieu van der Poel

Mathieu van der Poel not only rides well in the mud. Even on rough terrain and fresh pavement the current Cyclocross European Champion did very well, especially in May.
He began at the cross country MTB world cup race in Nove Mesto where he started from place 90 to lap by lap advance to place eight. The following week he joined his team Beobank-Corendon in the Tour of Belgium (UCI 2.HC) where he won the second stage by outsprinting Philippe Gilbert.
The weekend after he started from the first grid at the Albstadt MTB world cup. Mathieu rode in front over four of eight laps and eventually was only defeated by World and Olympic Champion Nino Schurter. Only a few talents are as successful in three different cycling disciplines.

2017: The New Comet and Super Prestige Models

For model year 2018 which traditionally begins late August/early September we presented our new top-of-the-line models for road and cyclocross. The brand new Comet Disc shortly after its presentation passed its first hard test with best grades and lots of praise from the press for its light weight and high comfort, according to RoadBIKE it was a “straight-forward sportster without airs and graces”.
The completely re-designed and weight-reduced Super Prestige Disc stood out in a test by TOUR magazine with its “well-appreciated qualities”, best handling on tight courses and throughout well-chosen specs.

The Brand

TrekkingBIKE Tipp

2017: Most Popular Brand Among TrekkingBIKE Readers

Readers of TrekkingBIKE magazine voted STEVENS Bikes as the most popular brand in terms of ownership and intend to buy – again. The readers’ poll confirmed Stevens’ leadership for the sixth time in a row. In a ranking made by the readers of TOUR magazine STEVENS race bikes established themselves firmly in the top ten with a fourth place among retail-store brands.

Milestones 2018

The Company

STEVENS Hausmesse

STEVENS In-house Exhibition

In 2018 we, for the first time, extended our in-house exhibition to eight days. From August 11th to 18th we welcomed over 1,000 guests – and introduced our almost 200 new 2019 models to dealers, journalists and partners. Some benefits of the visit to Hamburg were a longer duration of the show and an extended supporting programme including a collective boat trip on the river Elbe and the Hamburg harbour. On the first day we also introduced our business partners and suppliers and their range: Shimano, Bosch, Tubus/Racktime, DT Swiss, Busch+Müller, Fulcrum, SR Suntour and Schwalbe.
Rainer König, Director of Sales at STEVENS concluded: “The feedback from our dealers confirms that the new concept of our in-house show was a success.”

The Brand

Verleihung BIKE&CO. Fachhandels-Award

BIKE&CO. Retail Store Champion Award

End of January 2018 STEVENS Bikes was handed the Retail Store Champion Award by the dealers of the BIKE&CO dealership co-op. We won this award against a competition of 35 bike suppliers. As part of its 25-year anniversary the dealer co-op for the first handed out awards to its best suppliers. The 700 associated dealers were invited to evaluate aspects like brand and product appeal, service, marketing, sales support and innovation.
STEVENS CEO Fred Schierenbeck accepted the award during the ceremony together with attending colleagues and said: “It’s a special honour to be awarded by so many and so distinguished dealers and it tells us that we’re doing things the right way and should continue to do so.”

The Brand

Verleihung My Bike Reader’s Award

My Bike Readers Award

STEVENS was given the “My Bike Reader’s Award“ by My Bike magazine (successor to Trekking Bike and E-Bike magazines) as the best full-range bicycle brand.
In summer, the readers of magazines My Bike, TOUR, BIKE (published by Delius Klasing) were asked to cast their vote. They could choose between more than 100 brands of all-round bikes – the largest competition among all categories of bikes and related magazines. The awards were handed out at Eurobike at publisher Delius Klasing’s industry meeting.
My Bike’s readers voted STEVENS Bikes in first place in the categories “plan to buy” and “ownership” for the eighth time in a row (including predecessor Trekking Bike). 

Developments

STEVENS Pedelec mit Powertube

PowerTube Pedelecs awarded with many prizes

For model year 2018 STEVENS’ engineers developed PowerTube pedelecs PowerTube Pedelecs – e-bikes with their Bosch battery nicely and conveniently integrated into the downtube. Not only the downtube design is new, but the whole frame was “designed and engineered” by our colleagues in the R&D department in Hamburg.
The pedelecs with the “PT5” suffix received great appreciation from dealers as well as from the press. PT5 models won two out of four tests (My Bike, RADtouren), were given a “recommendation” (aktiv Radfahren) or finished top-of-the crop in the test field (ElektroBIKE). In addition to the design the testers praised the handling and the laterally stiff frames.


Wout van Aert und Vérandas Willems-Crelan

2018 STEVENS road bikes were not only present in many spring classics but also successful. This was mostly due to Continental Team Vérandas Willems-Crelan and its captain Wout van Aert. The Cyclocross World Champion lived up to his ambitions to establish himself in road cycling and especially to be successful in World Tour spring classics (UCI 1.UWT) riding his STEVENS Xenon.
At first it was at the Strade Bianche, a single-day race in Italy featuring many gravel sections, where created a lot of buzz and gained appreciation by finishing third. This result was followed by a tenth place at Gent-Wevelgem, rank nine at the Tour of Flanders and a 13th place (same time as seventh) finish at Paris-Roubaix.
After a longer pause he continued and went to win the Tour of Denmark (UCI 2.HC) overall including two stage wins thanks also to a strong effort by his team. Another impressive feat was winning the Bronze medal in the European Road Championship in Glasgow to conclude the season.

It Was Sanne Cant’s Cyclocross Season

The exceptional Belgian talent already has been riding successfully for years – In the 2018 season she celebrated her 100th win. Also in 2018 everything just worked out: Sanne Cant won her tenth Belgian Championship, became European Championship and successfully defended her world champion title in superior fashion.
To sum it up, Sanne Cant went to wear all Jerseys that were there to win – riding her STEVENS Super Prestige she won the Belgian national series, the World Cup overall and the worlds’ Rainbow Jersey.
We are glad to have Sanne Cant continuing to ride STEVENS Super Prestige in the future!

Milestones 2019

The Company

STEVENS Factory in Bramsche

2019: Our OWN FACTORY IN BRAMSCHE

In January, the time had come: our STEVENS Produktions GmbH took over the production of the new bikes in Lower Saxony. An assembly centre that serves high quality standards and had already been working for STEVENS for 18 years under a different name. A good 60 employees there are dedicated to wheel construction, specialise in e-bike production and assemble high-quality bicycles of all wheel segments on 5 assembly lines.

The Brand

Verleihung BIKE&CO. Fachhandels-Award

2019: BEST ALLROUND BIKE BRAND IN 'MYBIKE'

A good 40 thousand readers took part in the online survey of Delius-Klasing magazine titles. As in the previous year, STEVENS Bikes took first place among the readers of 'MYBIKE' magazine! There were 117 different complete bike brands to choose from - more than the other magazines, which came to 49 (Tour), 72 (Bike) and 82 (E-MTB) brands. We thank the readers for this strong vote. It is our incentive for further innovations and bike collections.

The Brand

Anzeige zur Kampagne BIKE BILD Edition

2019: BIKE BILD EDITION - THE "MEGA CAMPAIGN"

In cooperation with Axel Springer Verlag, STEVENS presents the City Flight as the "BIKE BILD Edition". The model, sold exclusively through participating STEVENS dealers, has an attractive RRP. In addition, the publisher's very large-scale nationwide media campaign will provide a boost in the spring: advertisements for the bike will appear in all BILD titles as well as Welt and Welt am Sonntag in ¼ to 1/1 pages.

Developments

STEVENS Pedelec mit Powertube

2019: PT 6 - INNER VALUES AND PREMIUM DESIGN

The new 625Wh batteries pose new challenges for bike designers. For example, the BOSCH battery integrated in the down tube disappears from view and enables new chic frame shapes. Thanks to elaborately designed multi-chamber systems in the down tube, the riding stability and durability of the PT 6 bikes achieve new best values on the test bench and in practical tests. So it made sense to offer "plus models" with a permissible total weight of 180 kg for this frame type for the first time.

Sports

2019: World and European champion on STEVENS Bikes

STEVENS has been involved in top cyclocross sport since 2003. With great success. Two STEVENS athletes took the championship title at the 2019 World Championships. Sanne Cant (elite women) and Ben Tulett (U19) repeated their victories from 2018, while 2018 World Champion Wout van Aert won the 2019 World Championship silver medal in the elite men's category. In addition, the young Dutch woman Annemarie Worst was crowned European champion. An indication of our cross-country dominance: STEVENS took the first three places in the elite women's classification at the European Championships.

Milestones 2020

Developments

2020: NEW E-FULLY SERIES E-INCEPTION DECORATED WITH TEST WINS.

We have ushered in a new era in e-MTBs with a completely new e-fully series. From the high-end enduro to the fully equipped trail crossover. Among the top models like the STEVENS E-Inception AM 9.7 GTF, the combination of innovative, very light carbon frame and brand new Shimano EP8 drive has ensured several test wins. Add to that performance-oriented, differently sized wheels and a range-boosting 726 Wh battery from Darfon. Pure trail fun.

Developments

STEVENS Pedelec mit Powertube

2020: NEW GRAVEL BIKES

Larger wheelbase, more tire clearance, innovative mounting options for luggage - with new geometry and design, we have geared our gravel models Prestige, Gavere and Tabor entirely to the demands of the bike trend. The larger wheelbase ensures a smoother ride, more tire clearance for comfort and the many threaded eyelets for a lot of luggage options for the next bike-packing tour. Gravel biking means freedom, and with our newly developed gravel line, nothing stands in the way of new adventures.

The Brand

Verleihung BIKE&CO. Fachhandels-Award

2020: SILVER MEDAL AT THE DELIUS KLASING AWARDS

We're right at the top again! A good 60,000 readers took part in the big survey of the Delius Klasing magazines "MYBIKE", "Tour" and "bike". This time, we won the silver Delius Klasing Awards 2020. We took 2nd place in the category "Best Complete Bike Brand" among the readers of the "MYBIKE" magazine. After two first places in 2018 and 2019, we see our work on high-quality bikes fully confirmed and feel spurred on to continue to go full throttle. NEVER STOP!

Developments

2020: CORONA AND THE BIKE BOOM

2020 will forever be remembered as a Corona year. For us, too, this extraordinary situation meant some adjustments in the workflow. But 2020, probably also accelerated by Corona, was the year of bikes. More and more people have discovered the bike as a piece of sports equipment, commuting substitute or free-time helper. The steep trend, which had gained momentum especially with the end of the first lockdown, continued throughout the year. This positive development is the long-awaited step towards more flexible mobility that we have been hoping for for a long time.

Sports

Annemarie Worst bei der WM in Dübendorf

2020: ANNEMARIE WINS WORLD CHAMPIONSHIPS SILVER MEDAL AND OVERALL WORLD CUP ON STEVENS BIKES

The 2019/20 season was the one of Annemarie Worst. Out of 33 starts, the Dutch rider landed on the podium 28 times, including at the World Cross Championships in Dübendorf, Switzerland, when she won the silver medal. Thanks to her impressive consistency, the top rider of the 777 Team also secured the overall World Cup with her STEVENS Super Prestige.

Milestones 2021

The Company

2021: 30 Years of STEVENS

STEVENS Bikes celebrates its 30th Anniversary in 2021. “Our ultimate mission has always been to offer our customers a high-quality product,” says Wolfgang von Hacht. Together with his brother Werner, he founded the STEVENS brand back in 1991. Close proximity to the racing scene has also accompanied the brand since its foundation. STEVENS quickly became the leading cyclocross brand in Germany and Europe. Numerous world and European champions ride or rode STEVENS. STEVENS currently employs over 100 people in its Hamburg headquarters and in production who now fully focus on the next challenge: micromobility. Be it E-MTB, E-Commuter or bike packing capable gravelbikes – the STEVENS product portfolio is ever growing. “Never Stop”!

The Company

2021: The second generation takes the helm

With Kim von Hacht (33), Julian von Hacht (33) and Jacob von Hacht (31), the children of Werner and Wolfgang von Hacht will take over important management roles within the bicycle supplier in March 2021. “As a family and management, we are pleased that we can set up and continue to shape the further development of the company with the second generation in the interests of STEVENS, our employees, partners and, of course, the family,” says Wolfgang von Hacht. “Enthusiasm for the product, the trade and the partnership we live by are what characterize our new generation,” adds Werner von Hacht. Wolfgang von Hacht remains chairman of the management board. Kim von Hacht manages IT, human resources and administration, while Julian von Hacht takes charge of procurement, production, warehousing and product design. Jacob von Hacht, on the other hand, is responsible for marketing, customer service and sales.

Developments

2021: New top of the line bikes for road and gravel

For the model year 2022 STEVENS has presented new top of the line bikes for road and gravel. First and foremost is the new Arcalis, a full-breed aero racer for minimum aerodynamic drag and maximum speed. The bike knows how to convince the test editors and so the TOUR awarded it with an overall score of 1.7 – also because it is the third best bike ever measured in the TOUR wind tunnel. 207 watts of power at 45 km/h racing speed are a top-notch result, especially since with 202 watts and 205 watts the direct competitors are in very close reach. Another new bike, the Camino Pro, convinced the RoadBIKE editors: “Definitely one of the fastest gravel bikes we have ever ridden.” And the bike is not only convincing for sporty rides on loose surfaces. Thanks to a variety of luggage attachment points, the bike is the ideal basis for bike packing, which is becoming increasingly popular.

Sports

2021: Leonie Daubermann takes German Elite clas MTB title

At the German Cross Country Championships saw STEVENS rider Leonie Daubermann score a surprise victory in the Elite class ahead of Ronja Eibl (German U23 Cross Country Champion 2018 and 2019) and Nina Benz (German U23 Cross Country Champion 2020). Actually a U23 rider, the 2016 German Junior Champion achieved a great result with her STEVENS Sonora ES XC Carbon bike, which she herself had not thought possible. “This is the reward for the hard work of the past months. I know what depths I had to survive and appreciate it even more for that reason that here form, material and everything else have come together so optimally. I am overjoyed” she said after crossing the finish line.

Milestones 2022

The Company

2022: WE MOURN THE DEATH OF WOLFGANG VON HACHT

Co-founder and former shareholder and managing director of STEVENS Vertriebs GmbH, Wolfgang von Hacht passes away in December at the age of 65. With his death, the company loses a first-class sportsman, reliable business partner and company visionary, loyal friend as well as universally appreciated person. His children Jenny (39) as well as Kim and Julian (35), who have been active at STEVENS in leading positions for a long time, continue their father's life's work.

Developments

STEVENS Pedelec mit Powertube

2022: STEVENS AT THE EUROBIKE 2022

At the 2022 edition of EUROBIKE, held for the first time at its new location in Frankfurt, STEVENS presents the highlights of the 2023 model year to retailers as well as end customers. Both the new, spacious booth and the models on display trigger great feedback. Rainer König, Sales Manager at STEVENS, commented: "On three specialist dealer days, we were able to welcome over 300 STEVENS dealers to our stand and present the most important innovations of the 2023 model year to them. Subsequently, on the two public days, many proven and knowledgeable STEVENS fans informed themselves about the upcoming product range. Due to the new, centrally located EUROBIKE location in Frankfurt, many dealers as well as end customers took the opportunity to get an overview of the new model year."

Developments

Verleihung BIKE&CO. Fachhandels-Award

2022: New E-Trekking, E-Allround and E-Urban Bikes

At the STEVENS in-house fair in September, STEVENS introduces new E-Trekking and E-Allround models, as well as the E-Strada E-Urban bikes for the 2023 model year. The E-Courier Plus, E-Triton 9.7.1 Plus, E-Universe 9.7.1 Plus and E-8X Tour Plus models are all based on a newly developed frame with clearance for up to 180 kilograms total weight and offer full Bosch "The smart system" integration for intelligent networking of all key drive components. Also completely redeveloped are the E-Urban models of the E-Strada series. The carbon-frame E-Strada 8.3.4, as well as the aluminum E-Strada 7.3.4 and 6.3.4 models, feature unobtrusive integration of the Mahle rear-motor drive system, making the bikes virtually indistinguishable from classic bicycles. All three models share a low overall weight for agile handling. Year-round commuters will appreciate the extensive touring kits with lights, mudguards and luggage racks (E-Strada 7.3.4 and 6.3.4 ).

Sports

2022: STEVENS REAFFIRMS CYCLASSICS COMMITMENT

STEVENS Bikes, as a long-standing partner of the Cyclassics in Hamburg, is extending its main sponsorship contract until 2024. STEVENS will thus be at the start of Germany's biggest cycling race for everyman for another three years, demonstrating its loyalty and close ties to racing, the event, our home town and the region. Oliver Schiek, Managing Director of the BEMER Cyclassics on the contract extension: "Consistency is a high commodity in these troubled times, which is why we are pleased to have STEVENS, a bicycle manufacturer from Hamburg, on board as our main sponsor for a good 15 years, who supports grassroots cycling with a lot of heart and soul and even more passion." Werner von Hacht, founder and shareholder of STEVENS, adds: "The STEVENS brand has its roots in bicycle racing and in this respect it is only logical that we support an event like the Cyclassics in our home town to the best of our ability. Actively and for many years as an active sponsor, we are deeply committed to the event, which is one of the sporting highlights of every Hamburg sports summer."

Sports

Annemarie Worst bei der WM in Dübendorf

2022: THREE TITLES AT THE GERMAN CX CHAMPIONSHIPS

The STEVENS Racing Team rides to some of its biggest successes in a long time in difficult weather conditions at the German Cyclocross Championships 2022 in Luckenwalde near Berlin. In the Men's Elite race, team newcomer Marcel Meisen takes a clear victory ahead of his STEVENS teammate Jannick Geisler. For Marcel it was the sixth gold medal in a row, for which he laid the foundation early in the race and quickly established a safe lead over his pursuers. For the first triple success of the STEVENS Racing Team in the elite class, Yannick Gruner took third place. In the U19 juniors, Benjamin Krüger secured the final podium place ahead of STEVENS Racing Team teammate Fynn Termin in fourth place. In the Women's Elite class, Stefanie Paul was able to claim an excellent third place and thus the bronze medal. In the Masters 3 class, co-favorite Stefan Danowski secures the gold medal with a commanding victory, while Lars Erdmann takes the title in the Masters 4 category. In the end, with three national titles and a total of seven medals, the German Championship is one of the most successful of recent years.

The Brand

Annemarie Worst bei der WM in Dübendorf

2022: Featured

Once again, we are able to score test victories and editorial tips across our model range. New products such as the Arcalis Aero road bike (rennrad-news.de Price/Performance Tip) or the Camino Pro gravel bike (BikeBild Price/Performance Winner) convinced the testers just as much as evergreens such as the Primera or E-8X Tour (both MY BIKE test winners). Also high in the favor of the trade magazines: our excellent E-Inception E-Fully family – starting with the AM 6.6.1 up to the AM 9.7.2 GTF (both EMTB test winners).

Milestones 2023

Developments

2023: NEW LIGHT ASSIST E-MTB

Light and agile for maximum riding fun on the trail. That was the brief given to our engineers when developing the new STEVENS E-Maverick Light Assist E-Fully range, which was presented in September. The range comprises the two all-mountain models E-Inception AM 9.4.3 and AM 7.4.3 as well as the E-Enduro ED 9.4.3. A lightweight carbon frame finely tuned to its intended use and selected components result in an extremely low overall weight of the bikes (16.5 kg for the E-Maverick AM 9.4.3) for dynamic climbing, playful lightness on the trail and maximum control downhill. The E-Maverick is powered by the TQ-HPR50 Light Assist Drive Unit with a long-range 360 Wh battery. Virtually silent in normal operation, the drive unit is also whisper-quiet at high power output and high cadences. For the most natural riding experience you can have on an E-MTB.

The Company

STEVENS Pedelec mit Powertube

2023: STEVENS In-HOUSE EXHIBITION

In September, STEVENS exclusively presented the new 2024 collection to its dealers at its headquarters in Hamburg. The annual event was rounded off with training sessions on the most important new products and technical innovations in the programme. Around 600 guests from the trade and press as well as partners from Germany and abroad were welcomed by colleagues from the sales team. Traditionally, the trade fair provides a comprehensive insight into the product programme for the coming model year and offers space for planning the coming financial year away from the usual trade fair activities of the well-known industry exhibitions. Guests also had the opportunity to test ride the new models in detail. Training sessions led by STEVENS engineers offered the opportunity to familiarise themselves even more thoroughly with the most important new bikes and technical innovations.

The Brand

Verleihung BIKE&CO. Fachhandels-Award

2023: FEATURED

Whether classic road bike or powerful e-touring bike. STEVENS bikes know how to impress the test editors. Classics such as the Aspin (TOUR test winner), the San Remo (Roadbike tip specialist retailer) or the Izoard Disc (RennRad magazine race tip) have been diligently awarded titles and recommendations. The E-Triton 7.6.1 was honoured with two awards. It was able to prevail against strong competitors in comparison tests by BikeBild and IMTEST. MY BIKE awarded the E-Inception TR 7.6.1 FEQ top marks for comfort and Radfahren magazine gave the Trekking Premium bike Avantgarde a "very good".

Sports

2023: Overall World Cup victory for Laurens Sweeck

At the penultimate round of the UCI Cyclocross World Cup in Benidorm, Spain, STEVENS rider Laurens Sweeck from Team Crelan-Fristads took fourth place to win the overall World Cup early. After a great season with two victories in Maasmechelen and Beekse Bergen and regular top 5 finishes, Laurens was able to secure his first overall World Cup on his STEVENS Super Prestige with a fourth place in Spain and before the final race in Besancon, France.